Built in the 1920s, the Lingotto Fiat Factory was the largest and most most modern car manufacturing plant in the world at that time. The 5-story building is 500m-long, was the first example of modular construction in reinforced concrete, based on the repetition of three elements: pillars, beams and floors.
The factory became outmoded in the 1970s and was closed in 1982. In 1984, Fiat S.p.A.announced a A competition in 1985 was called by Fiat to convert the building. The building was adapted into a multipurpose center while maintaining its architectural identity.